“From Product to Powerhouse: Why SMEs Must Master Branding” (International Edition, English)
By Ibn Kailan Abdul-Hamid(PhD) In today’s competitive marketplace, it is no longer sufficient for firms particularly small and medium-sized enterprises (SMEs) to offer a product or service alone. Building a brand is essential for differentiation, customer loyalty, and long-term profitability. This publication clarifies the distinction between a product and a brand, and articulates why SMEs…
