“From Product to Powerhouse: Why SMEs Must Master Branding” (International Edition, English)

By Ibn Kailan Abdul-Hamid(PhD) In today’s competitive marketplace, it is no longer sufficient for firms particularly small and medium-sized enterprises (SMEs) to offer a product or service alone. Building a brand is essential for differentiation, customer loyalty, and long-term profitability. This publication clarifies the distinction between a product and a brand, and articulates why SMEs…

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The Business Strategy Analyst with Jules Nartey-Tokoli: Unveiling the Hidden Struggles Behind Success (I): Why Strong Families Remain Key to Development

In an age where “glow-up” culture extends beyond personal aesthetics to entire nations, many societies are rushing to join the ranks of the “developed.” Skyscrapers rise, tech hubs boom, and GDP graphs shoot upward—but behind this shiny façade lies a quieter collapse. Family bonds are fraying, marriages are dissolving, and young people are drowning in…

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Post Wisely: When in Doubt, Keep It Out!

By Charnel-Ann Heyn, Momentum Marketing and Communications Specialist. In today’s corporate environment, employees are not just team members; they are brand custodians. Every interaction – whether in person or online – can subtly influence the way the company is perceived. As digital platforms increasingly blur the lines between personal and professional identities, it is easy…

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