Crafting a Brand with Integrity, Passion, and Perseverance: An International Edition
By Bernard Kelvin CLIVE “Passion alone is not enough. Your brand must meet a need, solve a problem, or serve someone.” — Bernard Kelvin Clive Let me tell you something many won’t admit: the brand you’re trying to build won’t come fully formed on day one. It won’t shine like those global names you’re admiring…